Industry
Banking
Client
Swedbank
Year
2023
Role
SEO Advisor · SEO Strategist
SEO Advisory & Strategy
Overview
Swedbank is one of the largest banks in the Nordic and Baltic regions. The engagement focused on providing senior SEO advisory and strategic direction — helping the internal team navigate a complex, compliance-heavy landscape and build a clear SEO roadmap aligned to business goals. The work was recognised with a nomination at the European Search Awards.
Challenge
As a major financial institution, Swedbank operates in one of the most regulated and competitive SEO environments in the Nordics. The internal team needed external strategic expertise to cut through complexity, prioritise the right opportunities, and align SEO efforts with both organic growth targets and compliance requirements.
Approach
We provided hands-on SEO advisory across technical, content, and strategic pillars. This included a comprehensive competitive analysis, keyword prioritisation framework, and a strategic roadmap tailored to Swedbank's brand authority and market position. Advisory sessions were structured to transfer knowledge and build internal capability alongside delivering immediate strategic value.
Results
Senior
SEO advisory provided
Clear
Strategic SEO roadmap delivered
Compliant
Strategy within financial regulations
Nominated
European Search Awards
Next Project
Qliro