Developed and executed a comprehensive SEO strategy for Swedbank Group, one of the leading financial institutions in the Nordic and Baltic regions.
The primary objective was to enhance organic visibility for key banking services, improve user engagement across their digital ecosystem, and drive high-quality traffic to their corporate and retail banking sectors.
About the company
Swedbank is one of the largest banks in the Nordics, with roots in the Swedish savings bank movement from 1820. The bank serves millions of private customers plus corporate and institutional clients in Sweden and the Baltics.
Digital channels are the bank's most important customer meeting: site, app and knowledge content about mortgages, savings and pensions. The content has to be findable, compliant and understandable for a very broad audience.
Impact in numbers
06
Markets covered
0%47%
Organic traffic growth
0+180+
Priority service pages
Impact per business area
Organic sessions
Indexed growth across the engagement — 0 pts93 pts at the latest measurement.
Retail banking
Corporate
Loans & mortgage
Live site
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