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Notes on AI, growth and building systems that run themselves.

AI & Automation2026-10-01 · 4 min read

AI automation: where to start so it actually pays back

Most AI projects fail because they start with the model, not the workflow. Here is the order that works: map the repetition, automate the boring 80%, then add the agent.

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AI & Automation2026-10-08 · 4 min read

What it actually takes to run AI agents in production

Demos are easy. Production agents need guardrails, fallbacks and observability. Lessons from running chat-based operations across real businesses.

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Growth & Marketing2026-10-12 · 4 min read

Growth marketing that compounds instead of resetting every quarter

Paid campaigns stop the day you stop paying. SEO, lifecycle automation and content systems keep working. How to rebalance a growth mix toward assets that compound.

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Growth & Marketing2026-10-15 · 4 min read

SEO in the age of LLMs: useful content for search and AI answers

Search rankings and AI answers are different discovery paths. Build clear, verifiable content without treating citations or traffic as guaranteed outcomes.

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Product & Web2026-10-10 · 4 min read

A website is a product: build it like one

The sites that convert are treated like products: measured, iterated and obsessed over at the detail level. What that means in practice.

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Leadership2026-10-18 · 4 min read

Fractional leadership: when it works and when it does not

A fractional CTO or growth lead works when the company needs senior judgment more than senior hours. The signs you are ready — and the signs you are not.

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AI & Automation2026-10-19 · 4 min read

AI agent vs chatbot: which does your business actually need?

The distinction is not how human the conversation sounds. It is whether the system retrieves information, follows a workflow or takes action on your behalf.

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AI & Automation2026-10-19 · 3 min read

RAG for business: build an AI assistant that uses your knowledge

Connecting documents to a model is the easy part. Keeping answers current, permission-aware and traceable is the real work.

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AI & Automation2026-10-19 · 3 min read

Workflow automation: an integration checklist before you launch

A workflow is not finished when the happy path works. Ownership, duplicates, permissions and recovery determine whether it survives real operations.

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Growth & Marketing2026-10-19 · 4 min read

An SEO audit that becomes a delivery plan, not a long issue list

A useful audit explains what blocks relevant traffic, what matters commercially and who can ship the fix. Here is how to prioritise it.

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Growth & Marketing2026-10-19 · 4 min read

Marketing automation: fix the journey from enquiry to sales handover

More automated messages do not necessarily create better leads. Start with data quality, qualification rules and the moment a person takes over.

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Growth & Marketing2026-10-19 · 4 min read

International SEO for English and Swedish websites: beyond translation

Two languages need clear page relationships, local search intent and a maintained publishing process. A translated view is only the beginning.

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Product & Web2026-10-19 · 4 min read

Core Web Vitals: a business guide to loading, interaction and stability

A performance score is useful only when you understand the experience behind it. Learn what to measure and how to prioritise a fix.

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Product & Web2026-10-19 · 4 min read

Conversion optimisation when your website does not have huge traffic

Low traffic does not mean no learning. It means choosing evidence carefully rather than declaring an A/B-test winner from a handful of enquiries.

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Product & Web2026-10-19 · 4 min read

Website redesign without losing the useful work your site already does

Before replacing the design, inventory the URLs, content and journeys that already matter. A redesign needs a migration plan as well as a visual direction.

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Leadership2026-10-19 · 4 min read

Build an AI roadmap around business priorities, not a list of tools

An AI roadmap should explain which operational problems deserve attention, what must be ready and how a pilot earns the right to expand.

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Leadership2026-10-19 · 4 min read

KPI frameworks for small teams: fewer numbers, clearer decisions

A useful metric changes a decision. Build a small set of outcome, diagnostic and guardrail measures instead of reporting every available number.

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Leadership2026-10-19 · 4 min read

Go-to-market for a new service: learn from the first customer conversations

A launch plan needs a specific buyer, a clear problem and evidence that the offer makes sense. Start small enough to learn before scaling acquisition.

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