Industry
Finance & Trading
Client
eToro
Year
2023
Role
SEO Strategist · Project Manager — Sweden
SEO Strategy & Project Manager — Sweden Market
Overview
eToro is a globally recognised social trading and investment platform. The Sweden market engagement focused on growing local organic visibility, managing a cross-functional SEO project team, and aligning the Swedish content and product roadmap with search demand.
Challenge
Finance and trading is one of the most competitive SEO verticals globally. Winning in a specific market like Sweden requires deep localisation, regulator-aware content, and a project management structure that can coordinate between global SEO teams, local marketing, and compliance.
Approach
We developed a Sweden-specific SEO strategy with localised keyword research, competitor gap analysis, and a quarterly content calendar targeting high-intent investment queries in Swedish. As Project Manager, we coordinated delivery between the global SEO team, the Swedish content team, and eToro's compliance and legal departments — ensuring all content met FI (Finansinspektionen) standards while ranking.
Results
+91%
Swedish organic impressions
Top 5
Rankings for core trading terms
Q-on-Q
Consistent traffic growth
FI-compliant
100% of published content
Next Project
Beauto