eToro, the world's leading social investing platform, required a localized SEO and content strategy to capture the Swedish retail investor market.
The goal was to pivot from generic "global" trading terms to high-intent, Sweden-specific keywords that resonate with the local "Avanza/Nordnet" generation.
About the company
eToro is a global social investing platform where individuals trade stocks, ETFs, commodities and crypto — and can copy other investors' portfolios through CopyTrader.
With over 30 million registered users in more than 100 countries, localisation is decisive: every market needs its own language, its own search behaviour and compliant financial communication.
Impact in numbers
0+900+
Local intent keywords
018
Content clusters built
0%61%
Swedish visibility lift
Localization scorecard
SE market visibility
Indexed growth across the engagement — 0 pts92 pts at the latest measurement.
Local intent match
Content architecture
Brand comparison terms
Live site
Loading www.etoro.com/sv…
Next case
OddbirdInternational SEO