Nine years of search work for banks, fintechs and retailers — including a European Search Awards nominated SEO strategy for Swedbank across the Nordics and Baltics.
I run growth as one system: search, paid, content and conversion pulling in the same direction, measured on revenue rather than impressions.
09
Years in search
0+50+
Client programs run
01
Award nominations
Capabilities
Full-funnel search programs: crawlability, templates, internal linking and content that earns the click.
Try the live demo: SEO content engine→Multi-market rollouts across SE, EU, UK and US — hreflang, localisation and market-specific intent.
Try the live demo: International & local SEO planner→Paid search and social built around margin, not last-click vanity metrics.
Try the live demo: Performance ad copy lab→Structured testing on the pages that already get traffic, so the same spend earns more.
Try the live demo: CRO experiment planner→360° keyword mapping and competitive gaps turned into a prioritised roadmap.
Try the live demo: Keyword & competitor gap finder→How it runs
Technical, content and competitive baseline with a revenue-weighted view.
The few moves that shift the number, ranked by effort and impact.
Shipped with dev and content teams, not handed over as a document.
Monthly iteration on what ranked, converted and paid off.