Industry
Fintech
Client
Qliro
Year
2022
Role
SEO Consultant · Content Strategist
Keyword Research & Mapping for New Site Launch
Overview
Qliro is a leading fintech company providing flexible payment solutions across the Nordics. Ahead of a major website relaunch, they needed a rigorous keyword research and URL mapping project to ensure no organic equity was lost — and new opportunities were captured from day one.
Challenge
Relaunching a large e-commerce and fintech site without a proper SEO foundation risks losing years of accumulated authority. The team needed a clear keyword-to-page mapping, redirect strategy, and content brief framework before a single line of new code was written.
Approach
We conducted a full keyword universe analysis across all Qliro product lines — BNPL, installments, and checkout solutions. Each keyword cluster was mapped to the new site architecture, ensuring every high-value term had a dedicated, optimised landing page. We delivered redirect matrices, canonical structures, and a content brief template for every priority page.
Results
2,400+
Keywords mapped
Zero
Organic traffic drop post-launch
+28%
Impressions in first 3 months
100%
Redirect coverage on migration
Next Project
Eniro Group