Qliro, a leader in the Nordic fintech space, required a data-driven SEO roadmap to increase its market share against competitors like Klarna and Anyfin.
I conducted a comprehensive 360-degree keyword analysis aimed at capturing users across the entire financial journey—from initial curiosity about "Buy Now, Pay Later" (BNPL) to high-intent loan applications.
About the company
Qliro is a Swedish fintech company offering checkout payment solutions for Nordic e-merchants — invoice, instalments, card and Swish in one combined checkout flow.
The company is listed on Nasdaq Stockholm and operates under financial regulation, which means high demands on trust, clarity and legal accuracy in all public communication and SEO content.
Impact in numbers
0+2400+
Keywords mapped
05
Funnel stages covered
0%34%
Share of voice lift
Coverage by funnel stage
Organic visibility index
Indexed growth across the engagement — 0 pts90 pts at the latest measurement.
Awareness — BNPL
Consideration
High-intent loans
Live site
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SwedbankSEO Strategy & Execution