I designed and developed a cutting-edge, end-to-end automation platform for the Nordic fashion retailer Gina Tricot.
The system revolutionizes how the brand handles e-commerce imagery, marketing campaigns, and financial workflows by leveraging artificial intelligence and seamless system integration.
About the company
Gina Tricot is a Swedish fashion chain founded in 1997 in Borås, known for affordable womenswear with fast collection drops. The company runs stores across the Nordics and an e-commerce operation shipping to several European markets.
The business combines in-house design, global production and a strong digital channel where campaigns, assortment and content update at high tempo — which puts heavy demands on automation and scalable workflows.
Impact in numbers
0h640h
Manual hours removed / month
0x8x
Faster campaign production
042
Automated workflows
Where the automation runs
Automated assets shipped
Indexed growth across the engagement — 0 pts96 pts at the latest measurement.
E-commerce imagery
Campaign production
Finance workflows
Live site
Loading www.ginatricot.com/se…
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