Industry
Fashion & Lifestyle
Client
Oddbird
Year
2023
Role
SEO Lead · Growth Consultant
Growth Strategy & SEO Optimization
Overview
Oddbird is a premium lifestyle brand known for its high-quality textiles and distinctive design. The objective was to scale their organic presence, improve site conversions, and build a sustainable growth engine through search-first content marketing.
Challenge
Premium brands often face a trade-off between aesthetic design and technical SEO. Oddbird needed to maintain its high-end brand identity while ensuring search engines could crawl, index, and rank its content for competitive lifestyle and interior design keywords.
Approach
We implemented a technical SEO framework that didn't compromise on design, optimized product pages for transactional keywords, and developed a lifestyle blog strategy to capture top-of-funnel informational traffic. This was paired with CRO experiments on the checkout flow and high-traffic landing pages.
Results
+112%
Organic revenue increase
Top 5
Ranking for key lifestyle terms
+45%
Better conversion rate
Global
Market reach expanded
Next Project
Pineberry