Product Sales SpecialistCase 09 / 14

Robin · EniroDriving AI development inside a MarTech group

Streamlined our products from specialists to sales and drove AI development across the product portfolio.

Across four years at Eniro and Robin I moved from senior SEO specialist to product specialist to product sales specialist — closing the gap between product, sales and AI.

Highlights

  • 01Project leadership
  • 02AI in product development
  • 03SEO & product strategy

About the company

Who Robin · Eniro Group are.

Robin (part of Eniro Group) helps small and medium businesses become visible locally — through search advertising, business profiles, websites and digital marketing.

The company has a long history in Swedish local search and works with thousands of SMB customers where advisory, packaging and clear ROI communication decide the deal.

Industry
Digital marketing & local search
Headquarters
Sweden
Customer type
Small & medium businesses
Role
Product Sales Specialist

Impact in numbers

04

Years in the group

03

Roles progressed

0+120+

Client accounts driven

Focus split

Product & AI0%
Sales enablement0%
SEO strategy0%
Project leadership0%

Product adoption

Indexed growth across the engagement — 0 pts91 pts at the latest measurement.

0%84%

Product & AI

0%76%

Sales enablement

0%92%

SEO strategy

Live site

Robin · Eniro in production — browse it right here.

www.eniro.seOpen

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