Industry
Real Estate
Client
Future Homes International
Year
2024
Role
AI & Marketing Project Lead
AI & Marketing Project Lead
Overview
Future Homes International is a global real estate firm. The project focused on integrating artificial intelligence into their marketing stack to enhance lead generation, automate customer interactions, and optimise property marketing at scale.
Challenge
The international real estate market is highly competitive and requires 24/7 engagement across multiple time zones. Manual lead nurturing and property promotion were becoming bottlenecks to growth.
Approach
We implemented a suite of AI tools, including custom-trained chatbots for lead qualification and AI-driven content engines for property descriptions and social media marketing. This was integrated with a centralised CRM to ensure a seamless flow from initial enquiry to viewing.
Results
24/7
Lead engagement
+50%
Lead qualification efficiency
AI-first
Marketing stack
Global
Implementation
Next Project
Eniro Group